The Claw is an arcade-inspired campaign created with the CRED Design team, spanning a 2D mobile game and physical 3D claw machines installed across India. Stocked with high-end products across beauty, fashion, electronics, and more, the machines bring the reward experience into the real world. A bold red-and-black identity connects the campaign, while the mobile game lets users spend coins, trigger an animated slot-style sequence, and reveal voucher rewards.