DMDM stands for *Direkcija za mere i dragocene metale*, or the Directorate of Measures and Precious Metals. The directorate maintains Serbia’s national measurement standards and verifies the purity of precious metals. For this conceptual rebrand, I kept the balance scales at the center of the identity. I refined the existing logomark and used it as the starting point for a broader visual system that draws on the tools and markings of measurement. The identity works across Latin and Cyrillic, in print, on physical objects, and in motion.